Memorial Day kicks off the season. Summer touring machine starts in the US

Memorial Day in the United States traditionally marks the beginning of the summer concert and festival season. For the entertainment industry, it signals the start of the busiest live period of the year.

Major promoters such as Live Nation and AEG are forecasting a strong season. Stadium tours led by country stars and major R&B comebacks are expected to dominate the market and drive large-scale attendance.

The first major productions are launching this weekend across North America. Many of them are set to reach Europe later this year, shaping the global live music landscape.